Creative Direction & Execution

Protect It.

Client

TechProducts360

Date

2019

Services

Graphic Design | Photography | US/UI | More...

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TechProducts360 is a consumer electronics accessories brand manufacturing bags, cases, computer shells and accessories designed to

protect mobile devices. With device protection as it’s primary goal, TechProducts360 targets the K-12 and collegiate space.

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The Objectives.

With it’s genesis in the B2B and education space, the leadership at TechProducts360 wanted to grow it’s retail presence. The

brand identity needed a fresh evolution.

The product line needed an update, and

awareness needed to be created. Adding

yet another challenge, we wanted to infuse

the brand with Earth-friendly packaging.

The Plan.

Once a complete brand audit was finished, we sought to establish completely new brand

messaging to set the foundation for all future design efforts. Through close collaboration with leadership we created new supporting graphics, updated brand colors, a new bag line, refreshed website, sales brochures, photography, video, and social content.

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"

"

PROTECT IT.

A bold font and icons

highlighting device protection.

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Packaging. Planet. Purpose.

Tech is normally associated with environmental consciousness in a negative way. The leadership at TechProducts360 wanted to change that. In an industry notorious for

unsustainable materials, this brand wanted to reduce the impact on the environment by using natural packaging. By adding a little

self-awareness to the brand messaging, we were able to offset the industry’s negative impact and design packaging with a purpose.

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Recycled paper packaging for

tablet cases, tempered glass,

bags, and computer shells.

LUMA

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Luma Launch.

After some brainstorming

sessions and experimentation,

we were able to design,

develop, and market nine

unique bags built for protection

and style. This included product

design, sales literature, website

re-design, and all forms of

visual content creation.

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Outside the box visuals

for outside the box bags.

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