Creative Direction & Execution
Protect It.
Client
TechProducts360
Date
2019
Services
Graphic Design | Photography | US/UI | More...
TechProducts360 is a consumer electronics accessories brand manufacturing bags, cases, computer shells and accessories designed to
protect mobile devices. With device protection as it’s primary goal, TechProducts360 targets the K-12 and collegiate space.
The Objectives.
With it’s genesis in the B2B and education space, the leadership at TechProducts360 wanted to grow it’s retail presence. The
brand identity needed a fresh evolution.
The product line needed an update, and
awareness needed to be created. Adding
yet another challenge, we wanted to infuse
the brand with Earth-friendly packaging.
The Plan.
Once a complete brand audit was finished, we sought to establish completely new brand
messaging to set the foundation for all future design efforts. Through close collaboration with leadership we created new supporting graphics, updated brand colors, a new bag line, refreshed website, sales brochures, photography, video, and social content.
"
"
PROTECT IT.
A bold font and icons
highlighting device protection.
Packaging. Planet. Purpose.
Tech is normally associated with environmental consciousness in a negative way. The leadership at TechProducts360 wanted to change that. In an industry notorious for
unsustainable materials, this brand wanted to reduce the impact on the environment by using natural packaging. By adding a little
self-awareness to the brand messaging, we were able to offset the industry’s negative impact and design packaging with a purpose.
Recycled paper packaging for
tablet cases, tempered glass,
bags, and computer shells.
LUMA
Luma Launch.
After some brainstorming
sessions and experimentation,
we were able to design,
develop, and market nine
unique bags built for protection
and style. This included product
design, sales literature, website
re-design, and all forms of
visual content creation.
Outside the box visuals
for outside the box bags.
