Brand Build

A Brand For Brands.

Client

Printed Perfect

Date

2020

Services

Logo Design | Branded Applications | Messaging

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In the busy promotional products industry, Printed Perfect needed to stand out while adhering to specific market expectations. Combining trusted design practices with targeted market research, we made this young

brand grow into something real.

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The Objectives.

Printed Perfect needed a logo, colors, typography, and messaging. These elements

must simultaneously stand out while communicating the same level of professionalism that the current industry is used to. The promotional products space had

no room for new, but we had to make some.

The Plan.

After doing some market research, we wrote official brand messaging, designed logos, and

created a bright and professional color palette to help this brand pop. With all the basics complete, we were able to execute all branded applications and continue to push this brand forward.

Strategic typography selection

to reflect a professional brand message.

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Creative Professionalism.

In many respects, creativity stands at odds with professionalism. Merging the two concepts inside one brand message was challenging but enjoyable. Combining color and soft curves with sharp lines and a clear font created a clean icon and wordmark.

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