Welcoming the new class.
Brand Identity | Packaging | Photography
Enjoy Golf moves the legacy of the game forward by delivering its grand traditions to the next generation of golfers. Inspired by the game’s past Enjoy Golf will always promote purity and passion through its products.
Enjoy Golf was a clean slate. With a general vision and tone for the brand, leadership needed help communicating their personality via logo, colors, and messaging. That personality needed to be reflected across their apparel design, packaging, and imagery.
After doing some market research, we wrote official brand messaging, designed logos, and created a modern color palette. These elements were taken into the development of their product line and packaging, enabling their leadership to gather funding for their new brand.
A confident message, a modern mark,
a purpose of performance.
Enjoy Golf. The New Class.
A Love For The Game.
A new deck of images that show off the brand's unique positioning. EnjoyGolf is a blend of history, modern performance, and pure joy.
A Mark Of Joy.
This mark was made by the fun. Traditionally we create logos after writing the brand messaging. This time we played golf with the leadership, executed photography, and explored the team's true love for the game before our first logo sketches. The result was a light-hearted and playful logo that combines fluidity and history.